Expert Tips for WooCommerce My Account Customization

Want to customize your WooCommerce My Account page but don’t know where to start? You’re in the right place.

This comprehensive guide will cut through the confusion, giving you practical methods to transform your My Account page.

Here’s what you’ll learn:

• Using plugins for quick customizations
• Adding new endpoints
• Managing user roles and permissions
• Ensuring plugin compatibility
• Advanced coding techniques for full control

By the end, you’ll have the know-how to create a My Account page that reflects your brand and boosts your business.

Let’s dive in!

The benefits of customizing your WooCommerce My Account Page

Customizing the WooCommerce My Account page can significantly enhance the user experience, increase customer loyalty, and improve sales for an online store. Here are a few key reasons why customization is beneficial:

• Personalized user experience: According to a Twilio Segment study, 56% of consumers say they’ll become repeat customers following a personalized experience. By customizing the My Account page, you can tailor the content and layout to your customers’ needs, preferences, and expectations. This personalization makes it easier for customers to find and access relevant information, leading to higher satisfaction and engagement rates.
• Enhanced branding and consistency: By customizing the My Account page, you can reinforce your brand identity and ensure a cohesive user experience. This helps to create a stronger connection between your customers and your brand, fostering long-term loyalty.
• Streamlined navigation and functionality: This makes your customer account pages more user-friendly and efficient. You can prioritize the most important sections or features, add useful links or shortcuts, and even integrate third-party tools or plugins that can help your customers manage their accounts more effectively.
• Improved sales and retention: A well-designed and customized My Account page can encourage customers to explore more products or access promotional offers.

How to customize the WooCommerce My Account page

In the following section, we’ll delve into how you can customize this page to perfection. First, we will explain how to locate your My Account page. Then, we will move on to adding new endpoints and custom content managing user permissions and plugins.

1. Where is the WooCommerce My Account Page

To locate this page, you can use the [woocommerce_my_account] shortcode. This shortcode allows you to easily embed the My Account page within any existing page on your website. Simply insert the shortcode into your preferred page editor, and it will display the contents of this page.

To create a new My Account page, go to your WordPress dashboard, navigate to Pages > Add New, and insert the [woocommerce_my_account] shortcode into the page editor. Once you’ve published the page, you should see the My Account page content displayed on your website.

2. Adding new endpoints and custom content

In WooCommerce, an endpoint refers to the URL identifiers for specific sections within the ‘My Account’ page, such as ‘orders,’ ‘downloads,’ and ‘edit-address.’ To further improve user experience, you might want to add more endpoints to cater to your unique business needs.

To add new endpoints to your WooCommerce ‘My Account’ page, follow these steps:

Open your theme’s functions.php file from your WordPress dashboard. You can usually find this by navigating to Appearance > Theme Editor and then finding the functions.php file in the right-side file list.

In the functions.php file, you will need to add a function that uses the add_rewrite_endpoint() function to create a new endpoint. Here’s an example of how to add a ‘My Wishlist’ endpoint:

add_action( 'init', 'my_custom_my_account_endpoint' );

You also need to add this new endpoint to the ‘My Account’ menu, which can be done using the woocommerce_account_menu_items filter:

add_filter( 'woocommerce_account_menu_items', 'my_custom_my_account_menu_items' );

Finally, to show custom content when a user navigates to ‘My Wishlist’, use the woocommerce_account_{ENDPOINT}_endpoint action. In our case, this will be ‘my-wishlist’:

add_action( 'woocommerce_account_my-wishlist_endpoint', 'my_custom_endpoint_content' );

3. Managing user roles and permissions 

Managing user roles and permissions on your WooCommerce My Account page allows you to control access to different sections and customize the user experience based on specific roles. 

To add role-specific content or restrict access to certain endpoints, you’ll need to use WordPress’s built-in user role functions. Here’s an example of how to display content only for a specific user role:

add_action( 'woocommerce_account_dashboard', 'add_vip_content_to_dashboard' );
function add_vip_content_to_dashboard() {
    if ( current_user_can( 'vip_customer' ) ) {
        echo '<h3>VIP Customer Content</h3>';
        echo '<p>Welcome to your exclusive VIP section!</p>';
    }
}

You can also restrict access to custom endpoints based on user roles. Here’s how you might modify the previous example of adding a custom endpoint:

add_filter( 'woocommerce_account_menu_items', 'add_vip_endpoint_for_specific_role' );
function add_vip_endpoint_for_specific_role( $items ) {
    if ( current_user_can( 'vip_customer' ) ) {
        $items['vip-area'] = 'VIP Area';
    }
    return $items;
}


add_action( 'woocommerce_account_vip-area_endpoint', 'vip_area_content' );
function vip_area_content() {
    echo '<h2>VIP Area</h2>';
    echo '<p>This content is only visible to VIP customers.</p>';
}

4. Maintaining plugin compatibility

When customizing your WooCommerce My Account page, it’s crucial to ensure compatibility with other plugins you’re using to prevent errors. 

First, check if your customizations interfere with any existing plugins. You can do this by temporarily deactivating your custom code or new plugins and observing any changes in functionality.If you’re using a plugin to customize your My Account page, make sure it’s compatible with your version of WooCommerce. Most reputable plugins will list their compatibility in their documentation. For example:

function check_woocommerce_version() {
    if ( class_exists( 'WooCommerce' ) ) {
        global $woocommerce;
        if ( version_compare( $woocommerce->version, '3.0', ">=" ) ) {
            // Your custom code for WooCommerce 3.0 and above
        } else {
            // Your custom code for earlier versions of WooCommerce
        }
    }
}
add_action( 'init', 'check_woocommerce_version' );

When adding new endpoints or modifying existing ones, be aware that other plugins might be using similar slugs. To avoid conflicts, use unique identifiers for your custom endpoints:

add_action( 'init', 'add_custom_endpoint' );
function add_custom_endpoint() {
    add_rewrite_endpoint( 'my-unique-custom-endpoint', EP_ROOT | EP_PAGES );
}

Lastly, if you’re using hooks and filters to customize the My Account page, ensure they don’t conflict with other plugins. Use priority parameters in your add_action() and add_filter() functions to control the order of execution:

add_filter( 'woocommerce_account_menu_items', 'custom_my_account_menu_items', 20 );

Top 5 plugins to customize the WooCommerce Account page

Plugins offer a user-friendly and efficient way to customize your WooCommerce My Account page. Therefore, they are popular options, especially if you are not comfortable with coding.

These plugins are user-friendly and highly customizable. They allow easy endpoint management, design tweaks, and access control. Many offer advanced features like custom registration forms, content visibility settings, and dynamic multimedia layouts – capabilities that would be challenging to code manually.

If you’ve decided to use a plugin to customize your My Account page, here are some of the most popular ones for you to consider:

1. Customize My Account for WooCommerce

Customize My Account for WooCommerce easily enables you to create new endpoints and customize the design of your My Account page via a live front-end editor, meaning you can review your changes straight away.

You can add any number of custom endpoints and content. You can also sort My Account tabs according to their priority. You can even decide how these endpoints appear to users, including the color and styling of:

• Dashboard tabs
• Buttons
• Links
• Fonts
• Avatars

…and more, all to match your site’s style. 

You don’t need any CSS knowledge to customize these items. Instead, you can rely on a wizard similar to the WordPress customizer, enabling you to make edits live to your site. 

The plugin also lets you assign endpoint access to specific user roles, and you can hide and disable tabs with just one click. For example, this is useful when delivering specific content to certain customers. For example, presenting surveys explicitly designed for repeat customers or gifting discount codes to new account holders. It’s also worth noting this plugin is also compatible with WooCommerce Bookings, Subscriptions, and Memberships (by SkyVerge) and includes a full year of support.

2. My Account Page Editor

The My Account Page Editor plugin is similar to the plugin above, albeit a little simpler in some regards. The My Account Page Editor permits you to perform basic customizations, like creating and grouping new endpoints and designating their various attributes, including:

• Title
• The associated icon
• The user roles the endpoints should appear for
• The endpoint type 

In terms of visual customization, this plugin is more limited. The endpoint display type is automatically inherited from the theme’s default style. However, you can edit your sidebars and custom tabs’ text, background color, and hover colors. You can also enable or disable a profile picture.

3. YITH WooCommerce Customize My Account Page

Like the WooCommerce plugins already discussed, Woocommerce Customize My Account Page allows you to add an unlimited number of menu items to your ‘My Account’ page. However, the plugin focuses more on promotional content to enrich your selling strategy.

It encourages you to add instructions, coupons, surveys, downloads, video tutorials, news, notifications, promote WooCommerce products, and much more on your ‘My Account’ page. 

You can also decide which user roles see which content types. For example, new users might be presented with a how-to section instructing them on how to navigate their account page.

You can choose from a few different My Account menu positions and layouts, including horizontal and vertical menus. Plus, you can customize colors, spacing, and icons to meet your design requirements. You can even provide default avatars for users or let them upload their own. 

Other features include:

• Being able to add Recaptcha to registration forms.
• Blocking specific email domains to create your own blocklist to control the accounts created in your WooCommerce store.
• Asking customers to verify their accounts with a verification email, including a confirmation link.

Lastly, YITH’s My Account Page customizer is also compatible with Elementor’s drag-and-drop page builder.

4. IconicWP WooCommerce Account Pages

Last but by no means least, there’s PowerPack’s WooCommerce My Account Widget. This is already used by over 100,000 store owners. This plugin integrates with Elementor’s page builder to enhance your My Account page. Key features include:

• Customize the overall design and functionality of the My Account page
• Adjust color, typography, fonts, and designs for forms, buttons, and tables
• Organize tabs vertically or horizontally
• Extensive table styling options

This developer isn’t just offering a single plugin license but, rather, an all-access bundle, including 30 site licenses and over 15 plugins built to help you increase sales. That said, creative brands might feel a little restricted, as the customization options concerning the design of your My Account page are somewhat limited.

5. PowerPack’s WooCommerce My Account Widget

Last but by no means least, there’s PowerPack’s WooCommerce My Account Widget. This is already used by over 100,000 store owners. This plugin integrates with Elementor’s page builder to enhance your My Account page. Key features include:

• Customize the overall design and functionality of the My Account page
• Adjust color, typography, fonts, and designs for forms, buttons, and tables
• Organize tabs vertically or horizontally
• Extensive table styling options

Like the plugins mentioned above, you can hide and disable tabs at any time and decide which users have access to certain areas. You can even style error messages and notifications to create a more branded experience. For example, these may appear on your customers’ My Account page to inform them that a form requires more details, changes were successfully made, or an order hasn’t gone through.

How to customize the WooCommerce My Account page using code

While using a plugin is the easiest and most straightforward way to customize the WooCommerce My Account page, you can also edit the page using code if you have coding knowledge. This approach provides more flexibility and control over the customization, but it also requires a solid understanding of web development, particularly PHP, HTML, and CSS.

Below, we’ll walk you through the steps to edit this page using code with dedicated sections and subsections.

1. Create a child theme

Before making any code changes, it’s essential to create a child theme. A child theme inherits the functionality and styling of the parent theme while allowing you to make modifications without affecting the original theme files. This ensures that your theme customizations won’t be lost when you update the parent theme.

To create a child theme, follow these steps:

A. Create a new directory in your WordPress themes folder (wp-content/themes) with a unique name, such as “my-child-theme.”
B. Inside the new directory, create a “style.css” file with the following header:

/*
 Theme Name:   My Child Theme
 Theme URI:	http://example.com/my-child-theme
 Description:  A custom child theme for the Parent Theme
 Author:   	Your Name
 Author URI:   http://example.com
 Template: 	parent-theme-directory
 Version:  	1.0.0
*/
/* Add custom styles below */

Replace “parent-theme-folder-name” with the actual folder name of your parent theme.

C. Create a “functions.php” file in the child theme directory and add the following code to enqueue the parent theme’s stylesheet:

function my_child_theme_enqueue_styles() {
	// Enqueue parent theme stylesheet
	wp_enqueue_style( 'parent-style', get_template_directory_uri() . '/style.css' );
    
	// Enqueue child theme stylesheet
	wp_enqueue_style( 'child-style', get_stylesheet_directory_uri() . '/style.css', array( 'parent-style' ) );
}
add_action( 'wp_enqueue_scripts', 'my_child_theme_enqueue_styles' );

D. Activate the child theme by going to Appearance > Themes in your WordPress dashboard and selecting the new child theme.

2. Override WooCommerce My Account templates

To customize the My Account page, you’ll need to override the WooCommerce template files responsible for their layout and content. You can find these files in the “woocommerce/templates/myaccount” directory of your WooCommerce plugin.

Copy the files you want to edit from the WooCommerce plugin directory to a new “woocommerce” folder inside your child theme directory, maintaining the same folder structure. For example, if you want to edit the “dashboard.php” file, copy it to “my-child-theme/woocommerce/myaccount/dashboard.php.”

3. Edit the template files

Now that you have the template files in your child theme, you can start editing them to customize the My Account page. Open the files in a code editor and make the necessary changes, such as adding new sections, modifying the layout, or styling elements.

For example, to add a new section to the dashboard, you can edit the “dashboard.php” file and insert the following code where you want the new section to appear:

<section class="my-custom-section">

4. Add custom CSS

To style your custom sections and elements, you can add custom CSS to your child theme’s “style.css” file. For example, to style the custom section added in the previous step, you can add the following CSS:

.my-custom-section {your_preferred_styles}

Best practices for customizing your WooCommerce My Account page

Before diving into any project, it’s always good to know the pitfalls to avoid. That said, here are some best practices to keep in mind as you embark on customizing your ‘My Account’ page.

• Opt for a clean layout that enables users to easily navigate the ‘My Account’ page. Remember, usability is vital – as many as 38% of users may stop engaging with a site if its content or layout is shabby. 
• Let users upload a custom avatar. This is especially important for websites with a social element. After all, a profile picture is a form of self-expression that implies the user cares about how they’re perceived on your site. The more they feel at home on your website, the more likely they’ll engage with your brand. Pro Tip: Pair this with loyalty programs and other social content for maximum ‘My Account’ page engagement. 
• Encourage customer engagement and incentivize repeat purchases. Here are a few ways to achieve this:
  • Collect their email addresses for email marketing campaigns
  • Add a short survey section to learn about their customer experience. 
  • Offer limited-time discount codes.
• Make it easy for customers to contact you if they have a question about their order. This, for example, can be done by creating a new customer support page endpoint. 

Next steps for tailoring your My Account page to perfection

You’ve seen the potential of a well-customized WooCommerce My Account page. But let’s face it: advanced customization can be complex and time-consuming. Why not leverage expert knowledge to achieve the perfect result?

Enter Codeable – your gateway to top-tier WordPress and WooCommerce professionals. With Codeable, you will have access to top-tier developers who will deliver tailored solutions that perfectly align with your brand and business needs. Imagine a My Account page that not only looks great but also boosts user engagement, streamlines operations, and drives conversions. That’s the power of professional customization.

Ready to elevate your WooCommerce store? Don’t let technical challenges hold you back. Take the next step and connect with a Codeable expert today. Your perfect My Account page – and the enhanced user experience it brings – is just a click away.Invest in your store’s future, get started with Codeable now, and watch your vision come to life!