Deborah Butler | WordPress, AI & Automation Consultant
Designer / Developer
Hi, I'm Deborah, a WordPress, Automation and AI specialist with 12+ years building fast, reliable websites, and 2 years deep in automation and AI implementation. Everything I deliver is clean, dependable, and built to actually work once handed over.
4.95/5
overall rating
96
projects
53
customers
Location
Dundee, United Kingdom
Languages
Afrikaans, English, French
Member since
14 Sep, 2020
6 years
Typical projects
Full Website Builds, Performance Optimizations, Troubleshooting and Fixes
I SPECIALISE IN: AUTOMATION & AI IMPLEMENTATION This is where most of my recent work lives. I build automations that connect the tools businesses already use, so information moves between systems without manual copying or duplicate entry. Recent projects include migrating automation systems between platforms, refactoring workflows to run on stable product or record IDs instead of names so nothing breaks when things get renamed, and building subscription logic (trials, conversions, cancellations, access) that runs cleanly without manual intervention. I work across Make.com, n8n, Zapier, WooCommerce, LearnDash, CRMs and email platforms, connecting everything via APIs and webhooks. I also help businesses find where AI tools can realistically save time, then implement them properly. WORDPRESS DEVELOPMENT My WordPress background is where this started, and it still underpins everything I build. I deliver custom themes with clean code, flexible functionality, and fast, responsive design. I work extensively with Elementor and Gutenberg, giving clients real control of their sites. SPEED, PERFORMANCE & AUDITS I offer in-depth audits covering SEO, performance, automation gaps, link health, and UX, giving clients a clear picture of where their site and systems are losing time or visibility. REDESIGNS I transform outdated websites into modern platforms tailored to client goals. VARIED, EXTENSIVE EXPERIENCE I've worked with a wide range of clients, from corporate organisations to NGOs, on website builds and full automation migrations alike. Discover my work: AI & Automation: https://deborahbutler.me WordPress: https://startumproject.com Let's work together to make your website, and the systems behind it, faster, smarter, and better.
Skills
5/5
Very detailed and responsive
Aug 16, 2025
5/5
Deborah was great and got to the bottom of the issues with the company website!!
Aug 06, 2025
5/5
Deborah communicated the task clearly and performed all expectations. Its a pleasure working with her
Jun 26, 2025
5/5
Very happy with the new design and any questions were answered straight away.
Jun 02, 2025
4/5
Deborah was great to work with and very knowledgeable!
Mar 31, 2025
4/5
Unfortunately Deborah and I were not a great match. We had some communication issues that made work difficult. It was also hard to communicate in real time on a regular basis as there was a six hour time difference and my work day starts late and hers ended early. She did supply the deliverables but it took awhile for me to understand them as she ran reports on an older version of my website and we had to redo them and I needed 3-4 messages of clarification to sort out which were current.. While the baseline information she provided me was very helpful, she used proprietary software which means once I implement changes I won’t be able to measure my improvements on the same platform unless I keep working with her, which was not explained to me. It’s not a big deal, but overall all these small things add up. The last thing I’ll mention is that when she discovered my home page had been accidentally deleted she restored my whole site without checking with me. This was after I had updated a number of other pages. She then told me it was the only option, when in fact she had made backups. So We were able to fix everything but it was super stressful and it just seemed odd she would restore my site without checking with about what had happened. Deb dropped her price for me which was nice but I think it caused some friction as I imagine there was more work than she might have anticipated. The reports she did provide were very helpful and I’m very happy to have it for my next steps.
Jan 21, 2025
5/5
Deborah was a pleasure to work with an I will be back!
Dec 03, 2024
5/5
The service was excellent, as Deborah delivered everything on time with outstanding follow-up. Despite an eight-hour time difference from my home in Colorado, Deborah reacted to all my needs and answered all my questions efficiently. There was never a moment where I was waiting! Five-star treatment from the start to the end. Thank you very much, Deborah.
Jul 11, 2024
5/5
Deb undertook a huge responsibility with a very large project that had multiple moving parts, many stakeholders, and tight deadlines - and she did a great job! She was responsive, adaptable, and a pleasure to work with.
Mar 13, 2024
5/5
Deborah was great to work with, very responsive, and talented. My site has even more capabilities than I had anticipated. An overall positive experience.
Jan 26, 2024
ContactMonkey
3 month retainer to refresh the website with a new design and additional new pages and functionality. Built with GeneratePress and GenerateBlocks
Film Forecasters Podcast
A demo website for a popular WordPress membership plugin. A Hello Elementor Child Theme, built with Elementor Pro.
Lockstep Investing
A custom website built with added functionality of a stock market custom plugin. Elementor | MemberPress | WooCommerce
Total Revamp of Rent.com Blog Site
The site was built from the ground up by building a custom theme using _underscores, ACF, FacetWP, Custom Post Types and a number of custom queries.
Spice Route Wines
A well known vineyard in Cape Town, South Africa. This is an eCommerce website built with WooCommerce.
Childrens Radio Foundation Website
A Custom theme build using _underscores, ACF, Custom Post Types, FacetWP and SearchWP